Detall
Identity/Packaging
2022
Block ice cream is a traditional product, now living out of context in the world, forgotten at the back of supermarket freezers, losing all the family moments it used to be a part of.
The task was to redesign the concept of this forgotten product through packaging, giving it a distinctive look and contextualizing it in the current world, a changed and dynamic world. To bring ice cream back into context, a visual identity is created around the delivery service and a product strategy focused on user preferences.
